Pro cycling outfit Team DSM has confirmed its most recent partnership. British based and manufactured bike security brand LITELOK is on board as the latest team sponsor, taking on the role as official security partner.
As official security partner LITELOK will be supporting the team with lightweight, high-security solutions for its riders – whether at race meets, coffee rides during training or at home.
Alongside this, LITELOK will be working behind the scenes with the Team DSM’s technicians to deliver bespoke security technology to keep all kit secure. This should allow the team to focus on competing and performance, whether on race days, during travel between stages or longer-term storage.
LITELOK’s lightweight and flexible locks have proven popular amongst commuter and enthusiast cyclists. This partnership now sees LITELOK enter the elite world of competitive cycling.
Jan Wermink, Head of Business Strategy at Team DSM, said “We are pleased to share this partnership with LITELOK. We love their products, they are both lightweight and flexible. The idea that our bikes are safely stored gives our riders mental peace so that they can fully focus on training, recovery and the next race. We look forward to our collaboration in the coming years.”
LITELOK notes that both consumer and professional bikes are increasing in value; but with this bike crime is on the rise too – with bike security becoming increasingly important.
Accredited by the independent certification group Sold Secure and ART, LITELOK offers some of the lightest and highest-grade security bike locks available to the market. This technology will now be used to tailor bespoke solutions to keep Team DSM competing worry-free.
Alex O’dell, Managing Director of LITELOK, said “We feel that that is perfect synergy between our two organisations; we share a passion for innovative technology and pushing the boundaries of our respective fields, a shared ethos at the core of both teams.
“It is for this reason that we feel this partnership is an extremely exciting opportunity as we start to work with team DSM in collaboration as their security partner and innovate bike security for all riders.”
Designed and manufactured in Swansea, Wales, and with hubs in both the UK and The Netherlands, this partnership sees LITELOK take a step in Europe as a bike security solution.
www.LITELOK.com
www.team-dsm.com
