HOKA ONE ONE has announced a collaboration with Seoul-based fashion brand thisisneverthat (TINT). The result is a limited new collection, ‘inspired by the intersection of streetwear and mountain-tech.’
This will feature a special-edition colourway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for ‘exploration, active use, and all-day wear.’
The TINT x HOKA Speedgoat 4 features an all-new white colourway with blue accents. Designed with maximal cushion and a unique geometry for a smooth ride, the Speedgoat 4 features multi-directional lugs, a Vibram MegaGrip outsole and carefully crafted flex grooves designed to handle rugged mountain terrain.
Founded in 2010, TINT takes a graphic and text-heavy approach to traditional streetwear. These design elements are evident in the TINT x HOKA apparel collection, designed collaboratively between the two brands.
The capsule includes a Wind-Resistant Hooded Pullover, Performance 6” Short, T-Shirt, Bucket Hat and Performance Crew Sock. Designed for performance, the companies add that these items will ‘shine equally for workouts, off-road exploration, or all-day comfort.’
Though similar in name and construction, the apparel items in this collection are designed and produced by TINT and are distinct from the performance and lifestyle apparel manufactured by HOKA since early 2020.
“Before working with HOKA, thisisneverthat had never developed true performance products,” said Jinwoo Park, Designer of Special Projects for thisisneverthat.
“The collaboration combines thisisneverthat’s unique aesthetic vision with two of HOKA’s defining features: its technical prowess and its signature blue colour.”
Gretchen Weimer, Vice President of Product at HOKA, said “The HOKA x thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts.
“This partnership between two bold and innovative brands provides a totally new perspective on how our shoes and apparel can empower people to move all day in comfort and style.”
The new Speedgoat 4 shoe became available to purchase at www.hokaoneone.eu from 19th March, while the capsule collection available directly from thisisneverthat.com.
www.hokaoneone.eu
www.hokaoneone.com
www.thisisneverthat.com
