Busby, the multi-activity personal safety app, has announced a new partnership with WorldTour cycling team, Bahrain Victorious becoming its official safety technology partner.
‘Busby will be helping to provide additional safety for the team’s riders and staff as they travel the world across racing and training duties thanks to its global automatic incident response functionality.’
The personal safety app was launched in November 2019 by Liverpool-born friends Barry Green, James Duffy and Kirk Ryan, with the goal of providing additional safety and peace of mind for those outside being active.
Busby works by monitoring sensors within the user’s smartphone to detect any irregularities such as a fall, automatically activating a countdown timer. If there is no response from the user their exact location is sent to emergency contacts to call for help.
In order to provide assistance when incidents occur, Busby also alerts other nearby road users when a cyclist is close, to raise awareness. In only a year of operation, Busby reports that its app has been downloaded by tens of thousands of people in over 85 countries globally.
Team Bahrain Victorious is one of the most successful cycling teams in the professional peloton, having this season taken the runner’s up spot at the Giro d’Italia as well as three stage wins at the Tour de France. The team’s race calendar sees riders travel around the world competing as well as training, sometimes on their own, a long way from their base.
James Duffy, Co-Founder of Busby, said “We’re really pleased to continue connecting with riders at the highest level, athletes who are ambassadors for sport and who inspire others to pursue active lives.
“This partnership demonstrates how seriously the team takes the safety of its riders. Road safety is a global issue we can’t ignore, and it’s our mission to help make a difference for all vulnerable road users by utilising technology. Even the best, most competent riders can benefit from the additional safety and peace of mind provided by Busby.”
Technical Director Vladimir Miholjevic of Bahrain Victorious, added “To be able to offer our riders and staff the additional safety that Busby provides is no small thing. Rider safety is paramount to any professional cycling team as our athletes regularly push the limits whilst training all over the world.
“We endeavour to act as role models for cyclists of all levels of experience and ability, and so hope that, by partnering with Busby, we encourage all riders to consider their personal safety whilst being active outdoors.”
Team Bahrain Victorious is the second WorldTour cycling team to partner with Busby, with Team Qhubeka NextHash having also aligned with the personal safety app earlier this season.
