Bicycle care specialist Muc-Off has announced major new plastic-saving targets as part of its ongoing Project Green initiative – with a new goal of saving over 200 tonnes of plastic by 2023.
Back in 2020, Muc-Off set itself the challenge of eliminating over 30 tonnes of plastic from its products by 2023. Now, 18 months ahead of target, the company reports that it has saved in excess of 94 tonnes.
‘Smashing that old target has made way for a bigger and even more ambitious 200 tonnes saved by 2023, more than six times more than the previous goal.’
Muc-Off notes that it continues to push its sustainability agenda… ‘Having a trackable, yet challenging target is key to ensuring [it is] doing more than ‘just enough’ for Mother Nature. Being environmentally friendly is not about just ticking boxes, it’s about creating a range of class-leading products, that change the game by marrying performance with sustainability.’
“It’s awesome to have reached our latest milestone,” said Alex Trimnell, CEO at Muc-Off. “Our new target is to make sure that we’re continuing to push full steam ahead in our mission to save as much plastic as we can.
“We’ve made phenomenal progress in the last year, but there’s so much more work to do – keep an eye out for some game-changing green products that’ll be dropping very soon.”
A large part of Project Green success has reportedly come from ‘levelling up’ existing products. A number of products have been updated from plastic packaging to recyclable cardboard, with a view to making the entire portfolio as green as possible.
Muc-Off’s Premium Brush Kits and X3 Chain Machine are now shipped and sold in cardboard boxes, along with many more products next in line to get the plastic chop. But it’s not just plastic that’s being removed from Muc-Off products either, as the brand adds that it has removed PTFEs from all spray protectants and lubes.
‘PTFEs can cause serious harm to wildlife when they drain into water sources, so developing alternative formulas has, and continues to be, a real passion-project for the company.’
Refill stations are another key part of Muc-Off’s anti-plastic crusade. The brand now has 2000 refill stations worldwide, in both bicycle and powersports retailers. Customers can take their empty Nano Tech Bike Cleaner bottles and fill up with fresh cleaner, all while saving on plastic consumption and their hard-earned cash compared to buying a new bottle.
The brand will be expanding its refill offering too, with lubes soon to be available in refill form, and more Muc-Off products to follow. To find out more, cyclists can use Muc-Off’s refill-shop finder.
Muc-Off adds that it will continue to throw its weight behind groups like 1% for the Planet and Trash Free Trails. With more partnerships in the pipeline, the brand is looking to highlight the key global environmental challenges, as part of a commitment to ‘keeping our playground clean for future shredders.’
