DEKAFIT, billed as ‘the decathlon of functional fitness for all levels’, and which was recently launched by Spartan, has signed a multi-year agreement with Myzone. This new partnership designates Myzone as the official wearable fitness belt and heart rate/fitness strap partner of DEKA US.
“DEKA is the ultimate fitness test for athletes of all levels, and it’s important for them to measure and track their effort levels vs maximal heart rates for optimal training performance, which is why we’re excited to partner with Myzone,” said Jarod Cogswell, DEKA’s Co-Creator and Senior Director.
“As our athletes push their limits, Myzone’s wearable tech provides objective and measurable outputs to gamify fitness, help gain a competitive edge in the DEKA Arena and allow them to connect with others on the same fitness mission.”
The partnership will see Myzone activations at DEKA gym affiliates and events across the globe, where the Myzone MZ-3 physical activity belts and MZ-Switch physical activity tracker will be available for purchase. The products will also be available on Spartan.com.
Members of DEKA’s Gym affiliation program, where athletes train and participate in local events, can purchase Myzone platform licenses and belts. These gamify workouts, and reward efforts with an ‘immersive fitness experience’.
Myzone is reportedly used by 2 million people and represented in over 7500 facilities in 84 countries.
“As one of the premier global wellness brands, Spartan is known for motivating everyday athletes to achieve their very best,” said Mike Leveque, CEO – Americas for Myzone.
“It is a natural progression for Spartan to introduce the DEKA gym affiliate program to deliver high quality Spartan themed training to health clubs around the world. With this partnership, DEKA programming, together with Myzone’s intensity-based platform, will ensure that each athlete receives an efficient and personalized session every time they train.”
