Triathlon and running apparel brand, Sundried has become the Official Apparel Partner for UK-based event organiser Active Training World (ATW). This partnership comes hot-on-the heels of Zone3 becoming the event series’ Official Swim Partner.
This new apparel partnership will provide ATW runners, triathletes and swimmers with regular advice, apparel kit recommendations and help support their journey from event sign up to event day.
James Shipley, founder and CEO of Active Training World, said “Kit plays a fundamental part in an athletes’ preparation and on the day performance. We regularly get asked for advice and feel that Sundried are perfectly placed to not only support with advice but deliver exceptional products for all the multisport events we are hosting for most weekends this year.”
Jess Tonking from Sundried added “We have been looking for an event partnership that hosts an all-year event programme, professional reputation and reach like Active Training World. Their growth and engagement from athletes is superb, and we hope to covert many to Sundried fans and support the event experience.”
www.activetrainingworld.co.uk
www.sundried.com
