Hot-on-the-heels of a tie-up with Garmin, energy management specialist Supersapiens, has today announced a partnership with Jan Frodeno – one of the world’s most respected and successful triathletes.
Frodeno will be a featured Supersapiens brand ambassador, showcasing ‘how real-time glucose visibility empowers athletes to go faster longer.’
Announcing the partnership with Frodeno, Founder and CEO of Supersapiens, Phil Southerland said “Adding an athlete as world-class as Jan to the Supersapiens team makes perfect sense.
“A dominant competitor who recently began integrating the latest tech in his training, we are proud to work with Jan on his fuelling strategy and empower him to make data-backed decisions to maximize performance.”
German-born, South African-raised, Frodeno was the first triathlete to win the IRONMAN World Championship, the 70.3 IRONMAN World Championship, and the European IRONMAN Championship in the same year. He’s the current world record holder for the long distance tri. Having won Olympic Gold in Beijing in 2008 and three IRONMAN World Championship titles, Frodeno is considered one of the most successful triathletes in history.
“My ultimate goal in triathlon is yet to be realized,” said Frodeno. “Of course I’m focused on winning the Supersapiens IRONMAN World Championship this year. However, I haven’t had my perfect day in long distance triathlon yet.
“I am still searching for my own personal limits and I know Supersapiens technology and the Abbott Libre Sense Glucose Sport Biosensor can help me achieve that. Like many, I was intrigued when I first heard of Supersapiens. But now having had the chance to use the technology in training over the last few months, I’ve realized how much there is for me to learn.”
He continued, “I’ve already made significant changes to my fuelling based on the data and I’ll look to implement more over the coming years as my body adapts and I continue my pursuit for excellence. I am proud to be at the forefront of this performance evolution, and I have seen first-hand that all triathletes have room for improvement when it comes to fuelling.
“I’m confident that Supersapiens will help many other athletes reach their ultimate goals in the sport too.”
Supersapiens is the title sponsor for the 2021 and 2022 IRONMAN World Championship, held annually in Kona, Hawaii. It is also on board as a sponsor of four of Europe’s most renowned races, IRONMAN UK, IRONMAN Hamburg, IRONMAN France, and IRONMAN Emilia Romagna.
‘A partnership with global healthcare leader Abbott makes Supersapiens the only energy management system that directly integrates with a Bluetooth-enabled sports CGM (continuous glucose monitor) — the Abbott Libre Sense Glucose Sport Biosensor.’
Together, Supersapiens adds that its platform can offer their athletes access to truly meaningful and actionable glucose data, with real-time glucose levels transmitted directly to their phone and select Garmin bike computers and smartwatches.
The Supersapiens system, powered by Abbott’s Libre Sense, is now available in Austria, France, Germany, Ireland, Italy, Luxembourg, Switzerland, and the United Kingdom. For markets where Supersapiens has yet to be released, athletes can receive updates by signing up for the Supersapiens email newsletter or request a personalized Glucose Training Guide for exclusive information.
