NGX (Nutri-Genetix), billed as ‘the world’s first genetically personalised meal shake brand’ has announced Thomas Duncan Bell, as returning Co-Founder and Chief Commercial Officer (CCO).
An entrepreneur and bipolar advocate, Thomas Duncan Bell returns to NGX after working alongside co-founders Alex Blyth (non-exec Chairman), Jeremy Poland (CEO) and Hugo Jones (COO) on the brand’s beta-launch back in 2020.
Thomas Duncan Bell said “Alex Blyth and I have been friends for many years, since working in the pharmaceutical sector together back in 2012. When he asked me to come on board as CCO, I was immediately keen to work with him again.
“We are open and collaborative as a unit and I am honoured to now be officially recognised as a Co-Founder, especially after all the hard work that has gone into building this brand to fruition. It is not easy launching any brand, especially alongside a global pandemic, but when you trust each other’s instincts, big things are possible.
“Now the foundations are laid, I’m in a great position to help my team at NGX disrupt this market and that’s what I do best.”
NGX CEO Jeremy Poland said “Thomas has really helped to build value with partners and accelerate both our and our partners businesses, and the value customers experience. Thomas’ commitment and drive to make NGX a success is an inspiration to the entire team, and is second to none.
“I place a huge amount of value on Thomas’ energy, skills and experience and I know with the team we have in place we can continue to build NGX into a globally recognised, leading personalised nutrition brand. I am truly delighted to officially announce Thomas as a Co-Founder of the business.”
A release from NGX added… ‘Working with a plethora of brands over 17 years alongside running multiple personal business ventures, Thomas has a vast experience spanning more than 30 industry sectors. Bell is also well known for his contributions to the mental health industry, working to raise awareness of being a successful business owner whilst living with bipolar disorder, the positive effects of which he testaments to his success – creativity, compassion, obsessive drive and innovation.
‘In recent years Thomas has generated tens of millions of pounds per annum through globally led, multi-dimensional commercial partnerships with notable brands such as; AMEX, British Airways, IAG, AVIOS, Mercedes-Benz, Lexus, the RFU & England Rugby.
‘His Co-Founder and CCO role with NGX will define how the company sustainably generates most of its incoming revenue through managing major brand partnerships, devising brand ambassador programme and overseeing gym and leisure facility partner programmes.
‘Furthermore, Bell will be headhunting and building an elite commercial team who follow the same work ethic and ethos to propel the brand to new heights.’
NGX (Nutri-Genetix) provides personalised meal shakes based on an individual’s DNA. Having gone through two rounds of crowdfunding, NGX is gearing up for its next phase of growth. The company argues that the personalised nutrition industry is set to soar – with investment bank UBS recently claiming the sector could soon rival the financial clout of plant-based meat, growing to a global value of £51bn by 2040.
