USA Triathlon has extended its partnership with Blerter, the event delivery platform, to support race-day operations at all USA Triathlon-owned events through 2025. This builds on a deal inked last summer that had the two organisations linked through to mid 2023.
Blerter specializes in centralizing communications, operations and safety processes… ‘bringing race directors and an entire event production team together on one platform.’ The mobile and desktop application is designed to help event staff and volunteers recognize & respond to issues that may arise on race day.
The platform helps event organizers plan for the unexpected while ensuring safety standards and quality control throughout an event. Additionally, the cloud-based technology, which enables two-way communication across the entire event crew, helps reduce response times to incidents.
USA Triathlon will use Blerter as its event delivery platform at its four owned Nationals – Duathlon, Collegiate Club, Zone3 Youth & Junior and Toyota Age Group Sprint- and Olympic-Distance – as well as the Toyota Legacy Triathlon and Toyota USA Paratriathlon National Championships.
‘USA Triathlon will also continue to communicate with its certified race directors across the country to drive awareness and encourage the adoption of best-practice operational standards through Blerter technology.’
New for 2021, Blerter has created an Officials Platform, which will be made available to race directors and their rules ambassadors and officials at up to 1,000 USA Triathlon-sanctioned events. This helps improve real-time communication between officials, with all penalties recorded in a single platform. In turn, this can help race directors publish final results and process their awards faster and more accurately.
“Our extended partnership with USA Triathlon underlies our ongoing commitment to the development of triathlon, innovation and delivery of safer, smarter events,” said Richard Gill, Blerter CEO and Founder.
“While COVID-19 continues to create challenges for events of all types, it provides an opportunity to re-think delivery and find innovative new mechanisms to manage both health concerns and increased budget constraints, while still providing a rewarding experience for participates.”
Brian D’Amico, USA Triathlon Director of Events, said “Blerter technology allows USA Triathlon and race directors nationwide to communicate more effectively with our production teams, leading to a smoother and more enjoyable athlete experience.
“Most importantly, Blerter enables staff, medical personnel and all those involved with safety and security to respond quickly to unexpected incidents, ensuring that we have the safest possible environment for all participants on race weekend.”
He continued, “Their technology and services are another asset for USA Triathlon sanctioned events ensuring best-in-class standards and delivering peace of mind for race directors, participants, volunteers, officials, government and city officials, and the local community.”
Since the beginning of the COVID-19 pandemic, Blerter has hosted a COVID-19 Hub, which provides ‘resources, insights and thought leadership’ for event organizers in the changing landscape of the COVID-19 pandemic.
Blerter adds that its tools are now enabling race directors nationwide across the US to create safe and flexible environments for their athletes in the return to racing, by supporting the implementation of USA Triathlon’s Safe Return to Multisport initiative and similar protocols.
Blerter’s partnerships in the endurance sports industry also include World Triathlon and Challenge Family.
www.usatriathlon.org
www.blerter.com
