BOA Endure, the rapid hydration oral aerosol from BOA Nutrition, recently earned certification from NSF’s Certified for Sport Program. NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary supplements.
The BOA brand, launched in 2020, was developed in collaboration with athletic training and sports nutrition experts at Duke University. ‘Endure, the first ingestible aerosol, uses the company’s proprietary OraBlast technology to deliver the same amount of sodium in a two-second spray as an entire 12-ounce sports drink.’
‘The aerosol blast, quickly absorbed by the body, can help athletes hydrate up to 10 times faster than liquids, powders, pills, gels, or sticks. Endure protects athletes against the “sodium gap” where fluids can no longer effectively hydrate cells, leading to muscle fatigue, cramping and other hydration-related issues.’
The NSF Certified for Sport designation represents a significant expansion of market opportunities for BOA Endure. MLB, NHL and CFL clubs provide and recommend products that are Certified for Sport and players are urged to use only these certified products. The certification is also recommended by the NFL, PGA, LPGA and other professional sports organizations, and is required by many NCAA Division 1 athletics programs for any sports supplements.
“We are thrilled to have achieved this important certification,” said Jon Pritchett, CEO of BOA Nutrition. “BOA Endure was ultimately created to help athletes perform at their optimal level by helping to delay the onset of fatigue and other problems that result from dehydration. Earning NSF’s Certified for Sport certification opens many doors to reach athletes, helping BOA continue to change the game in sports nutrition and hydration.”
The Certified for Sport protocol includes testing for 280 athletic banned substances as well as potentially harmful levels of contaminants like lead and arsenic. Product formulation, label claims and Good Manufacturing Practice (GMP) compliance are also verified as part of this rigorous supplement certification program. With certification, BOA Endure is included in NSF’s online listing of certified products and on the Certified for Sport app.
“NSF welcomes BOA Endure to the Certified for Sport program,” said David Trosin, Managing Director, Health Sciences Certification at NSF. “NSF is committed to protecting and improving human health worldwide. By meeting our rigorous Certified for Sport requirements, BOA Nutrition is demonstrating its commitment to clean sport as well as quality, safety and good manufacturing processes.”
In addition to Endure, BOA is developing a range of new product applications using the OraBlast technology to deliver specific benefits to competitive athletes and everyday consumers.
