BOA Nutrition has signed an endorsement deal with top American triathlete and IRONMAN champion, Sam Long.
In a release BOA Nutrition stated that… ‘Long will serve as brand ambassador in the sport of triathlon for BOA Endure, a rapid hydration oral aerosol.’
The company noted that the Boulder-Colorado native used BOA Endure throughout his training for the 2022 IRONMAN World Championship in St George on May 7. He wore BOA-branded headgear at the event and used Endure during the competition to aid with hydration in the hot, dry conditions in Utah.
‘26-year-old Long has gained a loyal following and widespread attention in the triathlon community for his outspoken personality and intensely competitive demeanour. He also has built one of the best performance records in the sport with nine first-place finishes in the last three years, including two in March 2022. His two full-length IRONMAN wins came at Coeur d’Alene in 2021 when he set a course record and Chattanooga in 2019.’
Despite being hit by a car while training just 10 days before this year’s IRONMAN World Championship, causing hip and shoulder issues, Long displayed determination in St George by not just finishing the race, but placing 15th and having the fastest combined transition in the men’s pro field.
“BOA Endure has made a big difference in my performance and preparation,” said Sam Long. “Knowing I have the protection that Endure provides to keep me fully hydrated through all three phases of an IRONMAN triathlon takes my confidence to an even higher level.”
The BOA brand launched in 2020, working in collaboration with athletic training and sports nutrition specialists at Duke University. Endure is billed as the first ingestible aerosol, using the company’s proprietary OraBlast technology designed to deliver sodium and other essential nutrients which are quickly absorbed.
Endure was formulated to help protect athletes against the ‘sodium gap’ where fluids can no longer effectively hydrate cells, leading to muscle fatigue and cramping among other hydration-related issues.
“Having the endorsement of a triathlon superstar like Sam Long gives BOA the opportunity to showcase how innovative Endure really is,” said Jon Pritchett, CEO of BOA Nutrition. “We’re truly grateful for the partnership with Sam and look forward to engaging with competitive triathletes across the country.”
Endure is also endorsed by Duke University basketball star Wendell Moore, Jr; University of Georgia defensive tackle and first-round NFL Draft pick Devonte Wyatt; Los Angeles Football Club (LAFC) forward Christian Torres; no. 2-ranked UFC welterweight Gilbert Burns; and Obstacle Course Racing world champions Katie Knight and Hunter McIntyre.”
