DRYWORLD has released a proprietary line of team merchandise to represent the five teams and 40 athletes competing in the Super League Triathlon Championship Series.
Now underway, the series features many of the world’s fastest triathletes. The series kicked off in London, UK on September 4th, with racing this weekend in Munich, Germany, on September 11th.
The series continues in Malibu, USA, on September 17th; Toulouse, France, on October 2nd; and the Grand Finale in Neom, Saudi Arabia on October 29th.
Last year, DRYWORLD partnered with Super League Triathlon and collaborated with top triathletes to design and test the company’s first triathlon wear. This saw the release of the LIGHTSPEED 1000 triathlon suit – billed as an eco-friendly, lightweight performance suit.
The suit was named the official competition garment by Super League Triathlon in December 2021. In addition to technical competition and training wear, DRYWORLD has also released a line of licensed goods. The company added that this latest move makes it… ‘the first sports apparel company to offer a comprehensive merchandise program for athletes, coaches and fans of a professional triathlon league.’
“Historically, we have focused on technical wear for field sports like rugby and football, and athletes in the MMA and fitness spaces – but we knew we wanted to continue to challenge our innovation and versatility,” said Ian Hollister, Head of Partnerships at DRYWORLD.
“We had the opportunity to create something extraordinary for the triathlon space that would change not only the way athletes perform, but the way the sport is celebrated among fans.”
Michael D’hulst, Super League Triathlon CEO, said “By establishing a team concept, Super league Triathlon is changing the face of the sport. The chance for fans and franchise owners to align themselves behind athletes and teams is a unique opportunity in triathlon and one that is very exciting.
“Part of support for teams is wanting to wear great kit to show your fandom, and DRYWORLD have produced an amazing range to capture the spirit.”
The five-team collection can be found at Super League Triathlon’s online store, with international shipping available. Super League Triathlon and DRYWORLD have reportedly delivered the merchandise to over 15 countries and will continue to build on this as the series continues in 2022.
www.thedryworld.com
www.superleaguetriathlon.com
