ESSNA, the European Specialist Sports Nutrition Alliance, has welcomed Spanish sports nutrition brand Crown Sport Nutrition to its membership roster.
ESSNA, the trade body for sports and active nutrition in Europe, noted that…
‘With the recovery from the COVID-19 pandemic in process, ESSNA’s recent expansion demonstrates the increased need and interest of the sports nutrition industry to join forces to continue building the reputation of the sector and address forthcoming regulatory challenges related to product labelling, composition and marketing stemming from the EU’s Farm to Fork Strategy and the new EU-UK trade relations.’
To ensure its products deliver performance alongside flavour and texture, Crown Sport Nutrition collaborates with leading research organisations, such as the University of Greenwich in the UK and the University Francisco de Vitoria in Spain.
Its products are manufactured in accordance with the International Food Standard and Good Manufacturing Practice laboratories to ensure high safety standards.
Adam Carey, Chair of ESSNA, said “We are delighted to welcome Crown Sport Nutrition as new members of ESSNA. As a company driven by science and innovation, Crown Sport Nutrition is an important addition to our membership.
“We are particularly looking forward to working together on product safety and compliance issues. With many of Crown Sport Nutrition’s products certified under the Informed Sport Programme, Crown Sport Nutrition already belongs to the industry’s forerunners in compliance.
“Despite the challenges brought by the COVID-19 pandemic, ESSNA’s newest membership addition is also a testament to the industry’s extraordinary resilience, agility, and imagination to bounce back even better than before. We look forward to further expanding our membership to aid the incredible growth that our industry has seen, and we hope will continue to see, over the coming years.”
Crown Sport Nutrition’s growth strategy envisages product availability in South Europe, the Middle East, North Africa, and Latin America by the end of 2022.
Pol Gieco Villegas, Founder and Chief Executive Officer at Crown Sport Nutrition, said “I have known ESSNA ever since we started to build Crown Sport Nutrition six years ago. We have since joined the alliance to work together for a stronger and safer sports nutrition industry.
“I am delighted that this vision has now become the reality, and my team and I are proud to be part of the alliance. From our side, we will support ESSNA in the only way we know to work: with science, quality and transparency.”
