The new Maglia Rosa was presented in Rome, Italy, this week. The jersey will be worn by the leader of the general classification of the Giro d’Italia, which runs from May 6-29 – starting from Budapest end ending in Verona.
Enel will be the ‘Top Sponsor’ of the jersey, which is this year dedicated to the 60th anniversary of the country’s main electricity company and a leader in the renewable energy sector.
The Giro d’Italia and Enel partnership dates back to 2016 and will continue until 2024 thanks to a new three-year partnership with Giro d’Italia organiser RCS Sport. The 2022 Maglia Rosa has been designed by Castelli and is made with a technical fabric, with 100% recycled fibres, produced by Sitip.
Francesco Starace, General Manager and CEO of Enel said “For over a century, the Giro d’Italia has taught us that to reach the finish line, running fast is not enough, you also need to be able to face difficulties and change.
“These are values that, together with environmental awareness and care for the landscape, have led us to support the Giro d’Italia since 2016 and to renew the partnership with the Maglia Rosa for another three years, until 2024.
“And it is a particular source of pride to be able to announce the continuation of this journey in conjunction with Enel’s 60th anniversary, to seal a long and passionate journey on the road to sustainability and change: with the spirit of those who, just like riders, look ahead with tenacity and enthusiasm.”
Urbano Cairo, President of RCS MediaGroup, added “Enel has been a travel companion of the Giro d’Italia since 2016 and will be with us for the next three years as well. The renewal of the partnership, which includes the sponsorship of the Maglia Rosa, has a very important meaning.
“The symbol of the Corsa Rosa is recognized worldwide and has always conveyed passion, sacrifice and determination. Enel will have in addition, through the Maglia Rosa and more, great media exposure thanks to the images of the race broadcast in 200 countries across five continents.
“The Giro d’Italia is just around the corner – there is exactly one month to go before the start in Hungary – and we are certain that this year we will once again offer an event and a world-class showcase from which all of our stakeholders will benefit.”
