Exporting ‘Made in Italy’ to the world has always been one of the objectives of the Giro d’Italia. This year, the Maglia Ciclamino (points jersey) will partner with Italy’s Ministry of Foreign Affairs and the ICE Agency and its ‘be.IT’ brand.
The 2022 Giro runs from May 6-29 – starting from Budapest end ending in Verona.
This year the Maglia Ciclamino will seek to promote Italy across the world. The jersey is produced with SITIP garments and designed by Castelli.
Carlo Ferro, President of ICE Agency, said “The ICE Agency is proud to sponsor the Maglia Ciclamino to increase the notoriety of the production districts, covered by the Giro, which make Made in Italy great in the world by combining territory, culture and product.
“For each stage we will speak about two industrial districts between tradition and innovation, agriculture, craftsmanship and industry. On the shirt will be the logo of our nation branding campaign, be.IT.
“With be.IT and its communication hub ‘MadeinItaly.gov.it’ we promote worldwide – also through major sporting events such as the Giro d’Italia – the identity and excellence of Made in Italy.”
Urbano Cairo, President of Giro d’Italia organiser RCS Mediagroup, said “The Maglia Ciclamino, a jersey that distinguishes the points classification, is one of the highlights of the Giro d’Italia.
“It is one of the most iconic cycling jerseys, recognised all over the world. Exporting Made in Italy is one of the objectives of the Corsa Rosa and we could not have had a more effective partner than ICE – which promotes Italian companies abroad.
“The television images – this year produced directly by us and the media coverage in 200 countries on five continents – will be fundamental for the visibility of all our partners as well as of course for a race that promises to be very open and uncertain until the last day.”
Since 1967, the leader of the points classification has worn the distinctive jersey. In the years 1967, 1968 and 1969 this jersey was red, then it became cyclamen until 2009. From 2010 to 2016 the jersey was still red, so from 2017, on the occasion of the 100th Giro, cyclamen returned.
Paired at the top of the list of most overall victories in the points standings are two great rivals of the 70s-80s, Francesco Moser and Giuseppe Saronni, with four Maglia Ciclamino each. Moser and Saronni are the only riders to have won three consecutive points rankings: Moser in the years 1976-1978 and Saronni in the following three (1979-1981).
The domination of the two ended with a further victory for Moser in 1982 and Saronni in 1983; The overall classification / points classification was achieved by Gianni Motta (1966), Eddy Merckx (1968 and 1973), Giuseppe Saronni (1979 and 1983), Gianni Bugno (1990), Tony Rominger (1995), Gilberto Simoni (2003), Danilo Di Luca (2007), Denis Menchov (2009) and Michele Scarponi (2011).
