LimeLight Sports Group has partnered with Carbon Char Store in what is being billed as an industry-first collaboration. The UK event organiser adds that it is investing to measure, analyse, and develop partnerships with the aim of reducing climate impact on the environment.
The new partnership will… ‘neutralise the LSG carbon footprint through measured and verified carbon removal at [LimeLight events]… Etape Caledonia, Hackney Moves, Blenheim Palace Triathlon, ASICS London 10K, London Triathlon, London Duathlon and Oxford Half.’
A release from LimeLight added… ‘The carbon capture process is achieved by turning non-recyclable waste into clean, renewable, and sustainable energy resources. This creates a co-product called char, which is up to 95% pure carbon. Char is stable and won’t return to CO2 quickly, so it’s bound into building materials – like concrete and asphalt – to keep carbon out of the atmosphere for hundreds of years.’
By 2050, global waste generation is forecast to be almost 3.5 billion tonnes a year. Currently, less than 15% of the world’s waste is processed for recycling, clean energy recovery or carbon capture.
Carbon Char Store director Brian Reynolds said “Carbon Char Store is providing the world’s first human-friendly marketplace for CO2 removals. It’s where individuals and organisations can remove their carbon contributions and lock them away.
“Our platform lets you compare the permanence, price and volume of different removals using our unique classification system – and bid using our own utility-token: Carbon Char Coin.”
LimeLight Sports Group Sustainability Lead, Gemma Marks, said “As part of our continued commitment to being leaders in sustainable sports operations, we’re beyond excited to partner with Carbon Char Store in an industry-first collaboration that will see [our] events become carbon-neutral.
“We believe in the power of sport to influence behaviours, inspire change and impact social communities – we’re proud to commit to these targets and pave the way for measurable environmental impact.”
