Lululemon Athletica has appointed Michael Aragon as CEO of MIRROR and Lululemon Digital Fitness, effective January 17, 2022.
The news of the appointment comes after reports that Nike has recently filed a patent infringement lawsuit against Lululemon over the making and selling of the MIRROR home gym.
Aragon joins Lululemon from Amazon, where he has served for five years as Chief Content Officer at Twitch… ‘the world’s leading live-streaming service that creates unique multi-player entertainment experiences.’
Lululemon notes that, under Aragon’s leadership, Twitch increased the number of creators using the platform from 1 million to 8 million and expanded into new content segments beyond gaming, leading to significant growth in the number of hours watched.
In the MIRROR CEO role, Aragon will oversee the development and expansion of the MIRROR in-home digital platform, and will report directly to Chief Executive Officer, Calvin McDonald.
“Mike Aragon has an impressive track record of building successful brands by connecting people and building communities through digital content and experiences,” said Calvin McDonald, CEO of Lululemon.
“He is the ideal leader to chart the path forward for MIRROR as we engage with the more than 10 million Lululemon guests who live the sweat life.”
Prior to his role at Amazon / Twitch, Aragon served as General Manager, VRV at Ellation, where he expanded programming and led the launch of a new digital service at the start-up prior to its acquisition by AT&T in 2017.
He also spent more than a decade with the Sony Group Corporation, where he expanded the PlayStation Network beyond gaming, and managed digital, music and original content services in more than 30 countries.
“Lululemon is a brand synonymous with well-being and building communities, with an incredible opportunity to create the most engaging fitness content available in the industry,” said Michael Aragon.
“MIRROR has a strong market position with a growing subscriber base, and I look forward to building upon this solid foundation and defining the next chapter of growth with the talented MIRROR team.”
Aragon is an avid runner and earned his BBA in Finance from the University of New Mexico and his MBA from Dartmouth College.
www.lululemon.com
www.mirror.co
