Rawvelo, the organic, vegan sports nutrition brand has unveiled a new re-brand. This aims to… ‘inspire customers to nourish their motivation with products that combine sustenance, sustained performance and sustainability.’
According to the company… ‘The re-brand gives a visual nod to scatter graphs and infographic data charts that customers are used to viewing to improve, track and monitor their personal performance. The bold and stylised new aesthetic will enhance the customer’s experience, clearly highlighting the ingredients and how to maximise their training.’
Rawvelo has been honing its product offering since the brand started in 2018. Now the new vision will be rolled out across the range of on-the-go energy bars, hydration drink mixes, and energy gels. All products offer a blend of 100% natural ingredients.
As well as using only organic ingredients, the brand has joined the 1% for the Planet family of businesses. This means that it has made an ongoing pledge to donate 1% of its annual sales revenue to help address the world’s most pressing environmental challenges.
The new bar & hydration drink mix packaging can be recycled and consumers can also download a pre-paid freepost label to send in used gel wrappers to be recycled. The company notes that… ‘This includes any other brand, for that matter – and we will get them recycled for you.’
“We are excited for the new era of Rawvelo, offering our customers all-natural energy products to help sustain their performance and fulfil their potential,” said Jason Evans, Founder & Director at Rawvelo.
“We want our customers to understand the positive effect that these products can have on their long-term goals. Alongside them on each and every personal journey. We’re honoured to champion the endurance chasers to the everyday athletes, whilst actively supporting the environment that inspires, energises and sustains us.”
