SCOTT Sports has launched SCOTT Travel. The cycling and multisport brand is offering its fans and followers… ‘the opportunity to book unique and unforgettable experiences in exclusive destinations.’
From today, the scott-sports.com/travel platform is open to cyclists. In the future it will also have offerings for winter sports enthusiasts and trail runners.
SCOTT Travel was created in collaboration with Globetrotter Travel Service AG and associated tour operators as well as SCOTT test centres and long-term partners of the brand.
“With SCOTT Travel, we connect our consumers with the brand, and create opportunities to experience things which our fans only know from storytelling projects such as Chasing Trail, Trail E-Xplorer, The Escape, or Freedom To Explore,” said Reto Aeschbacher, CMO of SCOTT.
“Outdoor activities, travelling and exclusive experiences are high up on our clienteles’ agenda, and we see this in both our summer and winter sports. Brand experience has always been an important pillar of our marketing strategy. SCOTT Travel offers amazing opportunities to increase the connection and engagement with our brand but also with regards to our broader product range, for both new and existing fans.”
Experiences will be offered in destinations such as: Cape Verde, Dolomites, Portugal, Engadin, and Aosta.
Whether on guided MTB tours chasing the trails of Cape Epic in South Africa, shuttled trips in the Italian Aosta Valley around Mont Blanc or individual bike & surf camps in the North of Portugal, the company notes that the range of experiences on offer will be diverse as it is exotic.
Aeschbacher continued, “It’s about offering the local touch of the destinations and enjoying great times alongside like-minded people. With this new platform, we will certainly create exclusive brand experiences – this is today more important than ever.”
All trips have been put together in collaboration with ambassadors or locally based SCOTT experts. One of the most notable supporters, Thomas Frischknecht, the Team Manager of Olympic Champion Nino Schurter’s SCOTT-SRAM MTB Racing Team, will give mountain bikers an insight into the Engadin’s hidden trails in one of Switzerland’s most stunning regions during a three-day trip in early September.
Three different categories can be chosen under the SCOTT Travel offer: Trail, Explore and Performance. In each of the three categories, road cyclists, mountain bikers or gravel enthusiasts can book a variety of packages, both in European and other destinations. Each package includes the possibility to test or rent SCOTT bikes and equipment.
SCOTT Travel currently works with 12 travel partners. “In the near future, we want to expand the SCOTT Travel offer, both in terms of destinations and disciplines,” Aeschbacher added. “For decades, many destinations and test centres around the world have been working with SCOTT – this is an excellent network to further expand what we will be able to offer.”
