European brands DT Swiss, Mavic, Fast Forward and US brands Enve, Reynolds, Boyd Cycling & Spinergy will be the first to join the Classified revolution and market specific Powershift ready rims, enabling cyclists to combine their favourite wheelset with our innovative shifting technology.
‘By opening up the interface Classified embraces a new and important chapter in its expansion, giving road and gravel cyclists a broad range of wheel options, designed to work perfectly in combination with the deep tech of the Powershift hub. This widespread adoption of a new standard of shifting technology is an unique moment in the cycling industry. The Classified-ready partner wheels will include a selection of higher segment premium rims, with road, gravel and MTB options available. They will be competitively priced in line with the current partner wheels.’
“There was a big request coming from the industry and riders around the world to make Powershift more accessible. So we are beyond excited to announce that we have partnered with seven leading wheel brands to build bespoke Classified ready wheels. This broad adoption of Powershift underlines the market’s recognition that our innovative shifting system is well and truly accepted within the cycling ecosystem,” says Mathias Plouvier, CEO of Classified “The time to shift is now and we’re looking forward to seeing more and more cyclists integrating Powershift into their favourite wheel and taking their shifting performance to the new dimension”
The market acceptance by these leading wheel brands propelled Classified to launch a Powershift hub only version. The Hub Only solution will be available to be purchased as a standalone product. The Hub Only option will be available through the certified Classified dealer network.
“We want the cycling world to be able to ride Powershift and so we decided to remove all limitations and make our revolutionary shifting technology available to all. With the Hub Only solution cyclists have the option to freely incorporate Powershift into their bike setup” said Mathias Plouvier, CEO of Classified. “The Hub Only solution gives cyclists, both professional and amateurs, the ultimate control and freedom to upgrade their existing bikes or build a new one from scratch in the configuration of their choice”
The Powershift Hub kit will be sold in an exclusive package containing the shifting system, the smart thru axle, the handle bar module and a cassette of choice. The Powershift hub is compatible with most disc brake frames. Classified has 11 and 12 speed proprietary one-piece steel cassettes available, ranging from 11-27 to 11-40.
