As the launch of the inaugural Tour de France Femme approaches, SunGod have launched their latest short film as part of the See Better SunGod film series – MOMENTUM.
MOMENTUM tells the story of Team SunGod’s World Tour Team, Liv Racing Xstra, as they prepare to compete in the world’s most iconic cycling race for the very first time.
‘As one of the two longest-active teams in the women’s peloton, Liv Racing Xstra have always been a driving force of professionalism in women’s cycling.’
‘In 2022 – a year that’s set to be a historic turning point for women’s cycling – they’re hungrier than ever to make their mark.’ Told through the words of the athletes, the latest short film explores how women’s cycling is evolving, and what needs to happen next to create a more equal future for the sport.
To accompany the film launch, SunGod have created a Limited-Edition pair of Momentum Vulcans & Velans – which will be worn by World Tour Team Liv Racing Xstra at the 2022 edition of the Tour. This unique Limited Edition not only celebrates the huge step forward for gender equality in cycling, but also signifies the work that remains to be done. The glasses will be available from Thursday 14th July.
