Tailwind Nutrition is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is billed as… ‘a refreshing way to keep the body well balanced during workouts at the gym, on a hike, grabbing a quick run or ride – or just to stay hydrated.’
“For 10 years, Tailwind has fuelled adventures with Endurance Fuel and helped athletes recover quickly with Recovery Mix,” said Jeff Vierling, Co-Founder of Tailwind. “Customers asked us for a way to hydrate for shorter or less intense workouts when they don’t need the full energy boost of Endurance Fuel.
“We are thrilled to introduce Active Hydration after 2 years of development and testing on the trails here in Durango, CO. The initial feedback from testers has been amazing, and we can’t wait to share it.”
Lightly sweetened with cane sugar, the new hydration-focused product is positioned as having a clean, refreshing taste, without the overly strong flavours and aftertaste that can be found in some electrolyte drinks.
Available in Cherry Acai, Tangerine Grapefruit, Tropical Orange, and Strawberry Lemonade, Active Hydration is packaged as individual serving packets in 12-pack boxes. One 9g packet has 35 calories when mixed with 12-ounces of water.
Active Hydration becomes the newest member of Tailwind Nutrition’s product family. While the new nutrition offering is for shorter or less intense efforts, Endurance Fuel is for sustained efforts over longer periods of time and high levels of intensity. The company’s Recovery Mix helps athletes recover after workouts.
