World Bicycle Relief will be an official charity partner of the Tour of Britain, Britain’s biggest professional cycle race, in 2022.
In both the build-up to the race and during the event (4-11 September), fans of the Tour of Britain will be encouraged to raise funds for World Bicycle Relief to provide life-changing Buffalo Bicycles.
The Buffalo Bicycle is designed and engineered for distance and durability to meet the needs of people in low-income rural regions. The representative cost of a Buffalo Bicycle is £120, and because they are easy to maintain and repair, they can last for years.
World Bicycle Relief delivers these specially designed, locally assembled, rugged bicycles to students, healthcare workers and entrepreneurs in rural low-income regions and is committed to helping people conquer the challenge of distance and achieve independence.
Tour of Britain organiser SweetSpot will also work with World Bicycle Relief (WBR) to create fundraising opportunities and incentives ahead of the race.
WBR UK Chief Executive, Allison Dufosee, said “World Bicycle Relief is thrilled to be chosen as the Tour of Britain’s charity partner. We are excited to work together to inspire, engage and bring the ‘Power of Bicycles’ to as many people as possible, enabling mobility to those who have only ever walked.”
Miles Rose, Commercial Director at SweetSpot Group, said “We are delighted to be partnering with World Bicycle Relief and supporting their work by spreading their message about the Power of Bicycles across Britain this year.
“Through the Tour of Britain, we are committed to encouraging and inspiring more people in the UK to get on their bikes. If we can also play a part in changing lives for the better through the power of the bicycle in low-income regions, we will have achieved something significant.”
This September, ITV4 will continue to broadcast live flag-to-flag coverage of every stage as well as a nightly highlights show. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and Global Cycling Network (GCN).
Last year’s race was won by Belgian rider Wout Van Aert (Team Jumbo – Visma), with reigning world road race champion Julian Alaphilippe finishing third overall. According to research by Frontline, a roadside crowd of over one million spectators resulted in the Tour of Britain generating an estimated £29.96m of net economic benefit for the UK economy.
www.tourofbritain.co.uk
www.worldbicyclerelief.com
