Wattbike has confirmed a new partnership with the national governing body for cycling in Australia, AusCycling.
Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Team’s training regime eight years ago. The Wattbike brand will now have an increased presence in AusCycling’s elite talent pathways as it becomes the official indoor performance bike supplier of AusCycling.
“At Wattbike, we pride ourselves on our heritage within elite sport,” said Richard Baker, CEO at Wattbike.
“AusCycling have been using Wattbikes for a number of years across all cycling disciplines, so we’re excited to work even closer with their riders, coaches and the broader AusCycling audience to enhance their performance improvements
“This partnership marks our return to the Australian market with the Wattbike Atom smart bike and what better way to tell that story than with the athletes that have been using our bikes for years.”
Wattbikes will now feature as a key component of the various AusCycling talent pathways. The new partnership also coincides with the re-launch of the Wattbike Atom on Australian shores.
“Wattbikes are a crucial part of the elite conditioning training programmes of many elite sports and clubs,” said Agostino Giramondo, EGM of Commercial, Clubs and Community at AusCycling.
“This very fact reinforces the benefits of riding a bike. We engaged with stakeholders across BMX, MTB, road and track cycling and there was overwhelming support for the product. So we set out to not only partner with Wattbike for our elite cyclists but also to create unique offers that the wider membership and club audiences could access.
“I’m very happy with what we have agreed to and the cross-sport opportunities a partnership like this can instigate.”
www.wattbike.com
www.auscycling.org.au
