ASICS has announced that Ross Singyard has been appointed VP of Commercial in EMEA (Europe, Middle East & Africa). Singyard will lead all EMEA commercial activity across all categories and channels.
Ross Singyard joined ASICS over 10 years ago as a part of the UK sales team and has held various commercial positions during this time. He has been responsible for the brand’s international buying groups at an EMEA level for more than three years and has served as Commercial Director for the Northwest region for almost five years.
Carsten Unbehaun, ASICS EMEA CEO, said “Building strong partnerships with our wholesale customers remains at the core of our commercial strategy in EMEA.
“With Ross’ breadth of commercial experience, both at a market and regional level, we have a strong commercial leader with a deep understanding of our customers’ needs to take our business forward in EMEA.”
