British wheel brand, Parcours, and materials specialist, Hypetex, have announced a partnership.
Hypetex offers sustainable colouring technology for advanced materials, such as carbon fibre. Born out of Formula 1 racing, its patented paint-replacing process combines water-based eco-resins with a sustainable curing process.
As part of the new collaboration Parcours will be offering a limited edition 10 gold wheelsets, available to order from today, in a striking paint free gold finish. Here, the patented technology embeds the gold colour in the carbon composite wheel material.
Hypetex coloured carbon will be available in the following Parcours wheelsets: Alta (£1,799), Ronde (£1,999), Strade (£1,999) and Chrono (£1,999). Plus, the Chrono and Chrono Max will also be available with the Disc² option (£2,499). Prices for these wheelsets will include limited edition gold rims plus custom hubs in gunmetal grey with custom lasered detailing and ceramic bearings.
Parcours x Hypetex limited edition wheels will be available to customers to order from today, April 25th, with delivery in mid-to-late June, with only 10 gold wheelsets available.
Marc Cohen, CEO of Hypetex said “The Parcours X Hypetex wheels are a work of art, not just aesthetically but also technically.
“Coloured carbon fibre has endless possibilities with applications in almost every sector. We’re extremely excited to be working with a leading brand in its sector such as Parcours.”
Dov Tate, founder of Parcours added “We’re very excited to be working with Hypetex in this partnership. They have brought innovation and world leading engineering to the materials industry which we think could be game changing for use of coloured carbon in the cycling industry. We can’t wait to bring coloured wheels to customers.”
www.parcours.cc
www.hypetex.com
