iPRO has announced its return to the National Running Show Birmingham as Official Hydration Partner and VIP sponsor. The event, which is held at the NEC in Birmingham on January 21-22, brings together runners from across the UK.
iPRO will exhibit at the show with parkrun for a second time. During the two days, parkrun will showcase its Apricot merchandise line, which was popular with runners at last year’s show.
iPRO will also unveil its new rPET (recycled polyethylene tetraphyte (PET)) packaging. Products such as healthy juice iPRO Student now use 100% rPET. This coincides with the Mini athletics area at the show, where kids will be able to learn about the importance of hydration while participating in fun sports activities.
In addition, the company will introduce its new tethered sport caps for the iPRO Student Edition and iPRO Hydrate range. The tamper band and cap remains attached to the bottle even after it has been opened, making the product easier for visitors to recycle at the event.
Rob Tarry, Regional Sales Representative at iPRO, said “We couldn’t be more excited to be back at the National Running Show for the fourth time in two years. As soon as the doors open, the atmosphere is abuzz. And even better, we get to share the space with our friends at parkrun, who we’re delighted to collaborate with again.”
www.iPROHydrate.com
www.nationalrunningshow.com
