Oakley and Team Jumbo-Visma have announced a multi-year partnership, designating Oakley as the exclusive eyewear sponsor for the team.
The team will now ride with Oakley’s premium road cycling eyewear; and the partnership also includes Oakley lifestyle and Rx sunglasses. The brand will support Team Jumbo-Visma’s World Tour men’s and women’s cycling teams, development teams and speed skating team.
Oakley was previously the eyewear partner of Team INEOS Grenadiers. Now, having shifted to Team Jumbo-Visma, the brand will be worn by the likes of 2022 Tour de France champion Jonas Vingegaard, cyclocross world champion Wout Van Aert, three-time Vuelta a España Champion Primož Roglič, and racing legend Marianne Vos, among others.
Team Jumbo-Visma will be sporting Oakley performance eyewear including Kato, Encoder, Sutro Family, Radar EV, Jawbreaker, EVZero Blades at cycling’s biggest races including Giro d’Italia, Tour de France, Vuelta a Espana, Paris-Roubaix, and cyclocross world cups.
“Oakley possesses incredible know-how in the field of lenses and glasses,” said Mathieu Heijboer, Team Jumbo-Visma’s Head of Performance.
“We saw that with our own eyes last November when we had a tour of the Global Headquarters in California. “Their track record is impressive, and the quality of their products is extremely good.
“They have been market leaders for many years for a reason, of course. With Oakley, we have once again brought in an A-status partner. We are sure that we are equipping our riders with the best glasses that ensure clear, sharp and accurate vision in all weather conditions.”
John Ohail, Oakley Global Performance Sports Marketing, said “The Oakley team believes that a bike is more than just two wheels: it’s a vehicle for building community, expressing oneself, and finding purpose.
“While we strive for continual innovation in the sport performance arena, partnering with such a passionate group such as Team Jumbo-Visma is about much more than the accolades.
“Cycling is part of Oakley’s roots as a brand and as such, we see ourselves as ambassadors of the sport. Working with Team Jumbo-Visma allows us to work together to further develop industry leading performance innovation within the sport that we look forward to exploring in the years to come.”
