The National Cycling League (NCL) in the USA has announced a three-year broadcast partnership with GCN+. The deal sees GCN+ stream all four NCL Cup Invitationals in Miami Beach, Atlanta, Denver, and Washington DC, starting on April 8, 2023.
“We fully believe the future appeal of professional sports will be driven by our foundational values built around three dimensions of diversity, equity, and inclusion, across ownership, teams & fans, unleashing the full volume of global audience adoption and consumption,” said NCL Co-Founder and CEO, Paris Wallace.
“The National Cycling League’s innovative race format live streaming on GCN+ delivers the blueprint for that global vision, through a partner that shares those values, directly to millions of race fans’ connected devices.
“We’re looking forward to showcasing the incredible female and male talent of the NCL peloton and the excitement of the first American professional cycling racing league to a new global audience of cycling fans.”
Daniel Lloyd, Director of Racing at GCN+, said “My ears instantly pricked up when I first heard about the National Cycling League.
“The criterium scene in the US has been going from strength to strength in recent years, and that continues with the addition of this brand new series, which you’ll be able to watch live on GCN+. The NCL features a brand new format, and will commence in 2023 with four rounds in prime locations – Miami, Atlanta, Denver and Washington DC.
“We are guaranteed a lot of action, in part because of what’s on the line; the NCL has the largest prize pot ever seen in criterium racing. For traditional road racing fans, there’s no doubt it will be a departure from the norm, but things need a shakeup on occasion, and I’d predict that the NCL will do exactly that.”
‘With on-site commentary from veteran criterium racing broadcasters, fans on-site and around the world will get real-time insights on the racing action as well as behind-the-scenes stories on the teams and athletes. Modelled on successful broadcast styles from prime-time sports leagues, NCL coverage will feature extensive pre-game and post-game shows.’
NCL Co-founder and NFL agent, David Mulugheta, sad “As we build the National Cycling League to rival the major US sports leagues, we need to create great media products for fans on-site and around the world. Knowledgeable, long-time cycling fans who watch GCN+ will immediately realize NCL races belong alongside coverage of The Classics and Grand Tours.”
www.nclracing.com
www.globalcyclingnetwork.com
