BKOOL, the indoor cycling platform and official Giro d’Italia virtual cycling simulator, has revised its prices and launched an option to have a shared account. This is so that families can ride indoors at home under a special tariff.
After the company’s price review, from the month of April, a BKOOL Premium subscription will become €11 on the monthly tariff and €100 on the annual tariff.
These new rates are only for new subscriptions. The current sub price (€9.99 per month and €96 annual tariff) will remain the same for those who currently hold a Premium subscription. Those who sign-up to BKOOL before April will benefit from the lower subscription price.
Family Plan
Also, as part of this price review, BKOOL has launched the Family Plan, which will allow three members of the same family to share their BKOOL Premium account at a special price of €129 per year. By doing so, the platform aims to incentivise families doing sport together and transferring the passion for cycling from parents to their children.
Users of this Family Plan will be able to connect up to three different devices at the same time, always in the same household.
New features
Over the past year, BKOOL notes that it has aimed to reinforce its social component and the personalisation of the virtual riding experience, as well as the variety and quality of training options.
A new version of the app includes an optimised, more intuitive dashboard, designed to help cyclists who train daily in the simulator to be able to do so together.
As BKOOL is the official virtual cycling platform of the Giro d’Italia, it has developed a new more realistic and immersive simulation technology. This combines high-definition video with avatars and other 3D elements.
Added to the stages of the Giro d’Italia, BKOOL has already extended this technology to new routes such as the route of the Italian Classic the Strade Bianche and various cycling routes in Andorra. To ride on all these virtual routes, the platform has included new 3D bikes inspired by actual models from the brands such as Specialized and Aurum.
Another new feature which is about to be launched is LIVE Coach by Wattslab. Here, BKOOL will offer up personalised classes, led by a professional instructor. Here, an instructor will offer advice and recommendations live to users, while they train at home.
According to the company… ‘It is a service which is only available at some specialised cycling training centres and which now, thanks to BKOOL, can be accessed by any user at home, receiving expert feedback live.’
Alongside this, BKOOL users have the BKOOL Fitness app included with their subscription. This allows them to enjoy indoor cycling classes at home as if they were at the gym. BKOOL Fitness has also been renovated with a new control panel to improve the user experience.
As well as being compatible with Apple Watch, the Fitness app is also now compatible with Android TV and Apple TV.
In a release, the company added… ‘It is very important to note that BKOOL will maintain its current prices for all of its active Premium users up to the date of the price review, as a recognition of their trust and loyalty.
‘Therefore, whilst they continue being BKOOL users (with an active subscription which is not cancelled at any time), nothing will change for the tens of thousands of users who train each year on the platform.’
