The Shamrock Run Portland has named Toyota as the official automotive sponsor of the 2023 event. Founded in 1979, the Shamrock Run Portland is billed as the largest running and walking event in Oregon. It celebrated its 45th edition on Sunday, March 12, 2023, welcoming nearly 20,000 runners.
The road race kicked off the spring running season in the Pacific Northwest with a variety of distances from 5K to a half-marathon, as well as the ‘Shamrock Stride’ fitness walk and a children’s 1K ‘Leprechaun Lap’ benefitting the Friends of Doernbecher Grant Program.
“The Shamrock Run is a community tradition where runners make memories that last a lifetime,” said Russ Humberston, President of the Pacific Northwest Toyota Dealers Association.
“This partnership reflects Toyota’s dedication to the local community and is a tremendous opportunity to deepen our relationship with active athletes by supporting the places and platforms where they accomplish their goals.”
Throughout the two-day weekend event, Toyota vehicles were on display at the race expo and the finish line venue. The vehicle manufacturer also served as the title sponsor of ‘Toyota Team Village’, an exclusive area at Waterfront Park dedicated to local running clubs, charity groups, corporate teams, and groups of families and friends.
“We are proud to welcome Toyota – one of the leading automotive retailers in the Pacific Northwest – to our family of partners at Shamrock Run,” said Phyllis Blanchard, Director of Partnerships for the event.
“We look forward to showcasing a lime green Toyota Tacoma as the lead pace vehicle of the inaugural Shamrock Showdown 8k. Whether you’re a casual jogger or world-class athlete, the Shamrock Run is a community tradition that offers something for everyone.”
