UK-based sports nutrition brand Styrkr is expanding its reach in the UK, with distributor Upgrade Bikes taking on the brand’s distribution to its UK dealer network.
Styrkr [pronounced stir-kuh] means ‘strength’ in old Norse. The brand’s portfolio includes: energy bars, electrolyte powders, energy drink mixes and energy gels.
Christian Sanderson, founder and Managing Director of Styrkr, said “We are delighted to announce our partnership with Upgrade Bikes as we continue our rapid expansion into the UK cycling dealer network.
“It became evident from our initial conversations that teaming up with Upgrade, given their substantial cycling industry knowledge, reach, and influence, was a pivotal step in our global ambitions and to establish Styrkr as the number one endurance sport nutrition brand within the UK.”
Mark Noble, Head of Marketing at Upgrade Bikes, said “Styrkr is an incredibly impressive brand and quality of the product is amazing. Moreover it’s all competitively priced with decent margins for the retailer, and it’s made in the UK.
“The brand has definitely hit the ground running with awareness and digital ad campaigns, plus they support events and sponsor key athletes. It’s the complete package. Christian, Sam and the team at Styrkr are ambitious to take the brand to the next level, and we’re perfectly placed to help them do that with the right retailers. This is a win-win for everyone.”
www.upgradebikes.co.uk
www.styrkr.com
