UK-based sports nutrition brand Styrkr is expanding its footprint in Europe having confirmed a tie-up with German distribution outlet TRAFFIC.
A release from Styrkr noted… ‘We might be developed and manufactured in the UK, but we’ve always felt like a truly European brand, so we’re absolutely thrilled today to announce a new partnership with TRAFFIC to bring the world’s best endurance fuel to enthusiasts across the continent.’
Since 2008, TRAFFIC has built its footprint as a medium-sized distribution outlet selling complete bikes, bicycle components and accessories, as well as clothing and merchandise.
“We’re very happy to welcome Styrkr into our portfolio,” said Martin Kiesewetter, Head of Sales & Purchasing at TRAFFIC.
“European athletes should have access to the brilliant products that Styrkr supply, so for us to become partners and bring all the company’s products to the EU sports nutrition market was a total no-brainer for us.”
“From the very first day, we were won over by the high-quality products and the professional team. “And together we look forward to a bright future, fuelling adventures and helping athletes across the continent to go harder for longer.”
TRAFFIC is located in Cologne, Germany, and led by its Co-CEOs Bahar Bayrak and Harry Schmid.
