Vimazi, the maker of pace-tuned running shoes, has tied up with Simon Bartold, a podiatrist to the running elite and a development consultant for ASICS and Salomon. In a new partnership, Bartold becomes Vimazi’s exclusive distributor for Australia and New Zealand.
Vimazi unveiled its debut line of road running shoes earlier this spring. The brand is set to further expand its product range with the upcoming launch of two trail running models. According to the company, this will offer trail runners an… ‘unparalleled blend of design, comfort and pace-specific functionality.’
Simon Bartold, who has been a respected voice in running footwear for decades, has been a strong advocate for the design of running shoes based on running pace, a factor he believes is crucial in injury prevention and promoting body harmony. His discovery of Vimazi, whose name is derived from Greek roots signifying ‘pace-zone’, is seen as an embodiment of this philosophy.
“My mission for all the years I have spent advising footwear companies is to follow the science,” said Bartold. “The science tells us that building running shoes based on how fast the athlete runs, rather than the current focus of running footwear, will determine running function.
“Building shoes to recognise the runner’s pace is likely to improve performance and protect the runner from injury. When I discovered Vimazi and their focus on pace and science I couldn’t wait to jump on board with the team.”
Vimazi CEO, Scott Tucker, said “Simon brings his wealth of expertise to Vimazi at a critical time in modern running shoe evolution and promises to help better connect with runners searching for health and performance in their footwear.
“I can think of no better person to bolster our team and connect our technology to running health than Simon Bartold.”
