Pacific Northwest-based run shoe start-up, Vimazi, has released its first models of pace-tuned running shoes, which are now available online. The new shoes will be available at select retailers in the next few weeks.
Vimazi adds that its innovative pace-tuned shoes are engineered to deliver peak performance tailored to a specific pace zone.
The company notes that its patent-pending technology is developed, from the complex physics of the running gait, to provide optimal cushioning on impact and maximum propulsion efficiency during push-off for an individual’s running pace.
“We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” says Vimazi CEO Scott Tucker.
“The idea that you can put energy into a shoe and it will make you faster by returning more energy violates the law of energy conservation. At Vimazi, we’ve tuned the densities of the heel versus the forefoot in each of our models, so they compress optimally to forces of the impact and propulsion phases of the stride – which vary according to the pace you run.
“Doing this delivers more shock absorption at impact and minimizes energy loss at push-off. Over the long run, our shoes reduce cumulative strain on the body and maximize efficiency.”
The company is now shipping its Z40 (6:15-7:45 min/mile pace), Z50 (7:15-8:45 min/mile), Z60 (8:30-10:30 mini/mile) and Z70 (10:00-12:30 mini/mile) models. The Z20 and Z30 are slated to arrive in early spring, with additional trail and walking shoes planned to be released later in 2023.
“We’re stoked to share our pace-tuned running shoes with the world,” said Vimazi Chief Marketing Officer, John Zilly. “Vimazi has shoes that will give every runner the best performance and efficacy no matter if they are a casual weekly runner or an elite pro and we can’t wait for everyone to try them out.”
Vimazi has also announced a number of special retailers that will carry the new collection. These include: Shu’s Idaho Running Company in Boise, Idaho; North Coast Runners Supply in Astoria, Oregon; Seven Hills Running in Seattle, Washington; NW Tri & Bike in Kent, Washington; and Elephant’s Perch, Ketchum, Idaho. The Vimazi team expects additional retailers to list its shoes within the next few months.
