Leading UK bike retailer, Evans Cycles, has partnered with British premium cycling brand Rapha, which has previously favoured a direct-to-consumer approach.
For the first time, a selection of Rapha’s range will be available from Evans Cycles, both online and in its stores around the UK.
Russell Merry, Managing Director at Evans Cycles, said “As a retailer, our goal has always been to provide cyclists with access to the very best products that elevates their performance and helps them ‘enjoy the ride’.
“When it comes to premium cycling apparel, welcoming Rapha into our family of brands aligns with our continuous drive to advance our customer offering and be known as home of the world’s best cycling brands.”
Caroline Crosswell, COO at Rapha, said “We seek to work with partners who share our obsession with cycling and actively promote the many benefits that a life lived by bike brings.
“Collaborating with Evans Cycles allows Rapha to bring our distinctive designs and World Tour tested technologies to a broader audience, supporting even more cyclists who are looking for the best in performance wear to reach their riding goals.”
The range of Rapha kit available from Evans Cycles stores includes lightweight, long sleeve and short sleeve jerseys, gilets, commuter and rain jackets, padded shorts, bib shorts and bib tights, plus a selection of accessories including bottles, socks and mitts.
Evans Cycles is also the official stockist of brands including Specialized, Brompton, Trek, Cannondale, and Raleigh, along with a range of own brand products.
The cycling retailer was acquired by Frasers Group in 2018, the retail giant specialising in sports, premium and luxury offering.
www.evanscycles.com
www.rapha.cc
