UK event organiser RunThrough has unveiled GoFundMe as its Official Fundraising Platform. The aim of the new partnership is to support RunThrough’s 10-year fundraising goal. This targets £100 million to be raised for charity by runners taking part in RunThrough events.
RunThrough’s event portfolio features 200+ events across the UK that attract over 200,000 runners annually. Since RunThrough’s inception in 2013 a total of £20 million has cumulatively been raised by runners. Now, with GoFundMe as an Official Fundraising Platform, RunThrough adds that it is… ‘confident that a goal of £100 million being raised through events by 2033 is more than achievable.’
GoFundMe is billed as the world’s largest social fundraising platform. By leveraging GoFundMe’s platform and expertise, runners participating in RunThrough’s events will have the opportunity to create their own direct to charity fundraising campaigns, encouraging their friends, family and supporters to donate to their cause.
The newly announced partnership with GoFundMe further bolsters RunThrough’s influence in the charity fundraising space. The event organiser has worked alongside the Run For Charity fundraising platform in recent years, which has helped in reaching the £20 million raised thus far.
Matt Wood, Co-Founder of RunThrough, said “We are thrilled to partner with GoFundMe as our official fundraising platform. This partnership will allow us to expand our reach within the charity fundraising sector and provide runners with the best tools to raise as much money as possible for all of these incredible causes.
“Having already been working so closely with Run For Charity I have been able to get such great insight and feedback on just how important the funds being raised for charities are and how they would not be able to do the work they do without so many inspirational individuals getting out there, running and raising money.”
Dina Rickman, Senior Communications and Marketing Director at GoFundMe, said “We know GoFundMe is trusted by over 100 million donors worldwide so what better platform to help RunThrough reach their £100 million goal.
“We can’t wait to use our fundraising expertise and experience to help people running for charity raise as much money as possible. GoFundMe is the most helpful place on earth; and with the platform growing in popularity with charity fundraisers, this partnership makes perfect sense.”
Marc Roby, Chief Executive Officer of Run for Charity, said “We have been fortunate to work alongside RunThrough for a number of years now, and have seen first-hand the fantastic opportunities that their events create for charities.
“RunThrough events are welcoming for everyone, which as a result enables charities to recruit more runners, and therefore, raise more money for the hundreds of incredible causes out there. We are happy to see RunThrough and GoFundMe forming this relationship, as powerful collaborations like this will help us achieve our collective goals of raising more money for important causes.”
Runners who wish to raise money for charitable causes can select which charity they would like to run for when they enter any RunThrough event. They will then be provided with information and guidance on how to set up their own GoFundMe page as well as tips on how to maximise their fundraising efforts.
www.runthrough.co.uk
www.gofundme.com
www.runforcharity.com
