A partnership between RCS Sport and ANCI (the National Association of Italian Municipalities), aims at building a sporting link between municipalities across Italy. This builds on ANCI’s support to municipalities crossed by the Giro d’Italia.
The partnership also looks to create a ‘new dialogue’ on shared topics such as environmental sustainability and youth, helping to generate opportunities to enhance and protect resources across Italy.
Through the multimedia platform of the Giro d’Italia, Giro Next Gen, and Giro-E, as well as collateral projects such as Ride Green, BiciScuola, and Giro Express, a key goal is… ‘storytelling for the promotion of sports culture among the younger generations, acting as a trigger for the sustainable enhancement of territories.’
Antonio Decaro, ANCI President, said “With this protocol, ANCI and the RCS Sport group join forces around one of the most popular sporting events in our country, the Giro d’Italia.
“In the end, the Giro is really a journey through our municipalities. Thanks to ANCI’s understanding with the historic organizers of the Giro, we will have a great opportunity to point to our goals: encouraging the use of light, sustainable, clean means of locomotion – promoting healthier lifestyles, the practice of basic sports, and the habit of physical activity at all ages.”
Urbano Cairo, President of RCS MediaGroup, said “The Corsa Rosa is to all intents and purposes a media, a multichannel platform that, thanks to its characteristics, manages to showcase the distinctive features and excellent qualities of Italy all over the world.”
Paolo Bellino, CEO of RCS Sport added “This partnership between RCS Sport and ANCI is very important for the projects it brings – starting with the sharing of the territories and cities that the Giro d’Italia touches every year.
“Through the ANCI team that will pedal at the Giro-E, our storytelling will also involve all the municipalities crossed. The other subject we are working on is that of young people. Events and projects such as Biciscuola and Giro Next Gen will certainly be ideal stages to have a conversation with new and perspective targets.”
