US-based retailer Road Runner Sports has launched FIT FINDER, an all-new 3D foot scanner – billed as the next iteration of the widely recognized Perfect Fit Zone in-store experience.
Created by long-time Road Runner Sports partner FootBalance, the FIT FINDER 3D foot scanning technology was developed specifically for Road Runner Sports’ customer needs and fully integrates the Perfect Fit Zone into one, cohesive system.
The technology is available only in Road Runner Sports retail locations across the USA and provides an exclusive in-store shoe fitting experience that is free for retail customers. It finds appropriate shoes, socks and custom insoles for runners and walkers in under 10 minutes.
“Our new FIT FINDER 3D foot scanning technology offers a totally unique customer experience, available exclusively in Road Runner Sports retail locations here in the US,” said Road Runner Sports President Mike Gotfredson Jr.
“In less than 10 minutes, our fit specialists can provide customers with a comprehensive health-based foot analysis as well as personalized shoe and gear recommendations, including our own award-winning custom insoles.
“With the new FIT FINDER scanner each customer’s previous fit zone results, including purchase history, can now be accessed across all stores providing a more seamless experience.”
FIT FINDER combines a static (standing) and dynamic (running) video-based foot analysis that is designed to support multi product-category recommendations, including footwear, custom insoles, socks, injury and prevention products and apparel. These are based on the customer’s personal preferences and their own foot analysis.
Not only does the customer benefit from a more personalized footwear recommendation, but the footwear itself can be customized to the unique contours of the customer’s feet with R-GEAR Insoles. Customer discomforts and pain points, such as foot or knee pain, or even blisters can be addressed with personalized product recommendations.
