Indoor cycling platform ROUVY has launched a new campaign – ROUVY for Women – which is aimed at encouraging women to ride indoors.
The campaign runs from March 6-19 and is… ‘designed to inspire, motivate and empower women to experience the benefits of indoor cycling and reach their fitness goals.’
ROUVY adds that… ‘Indoor cycling, whose popularity has increased dramatically in the last few years thanks to advances in technology, remains a male-dominated sport.’
ROUVY for Women is the company’s first initiative aimed at closing the gender gap. A survey conducted by ROUVY revealed that 87% of women said their main reason for cycling was to stay fit and keep in shape. Bad weather was a key factor for choosing indoor cycling.
Petr Samek, CEO at ROUVY, said “Our goal is for indoor cycling to be enjoyed by everyone. We want to build an inclusive community for all, where women can feel confident about themselves and become more motivated. I believe these initiatives will create positive change and more opportunities for women who love cycling.
The campaign will include female group rides, training plans, special festive rides across various time zones on International Women’s Day, on March 8th, and a virtual cycling challenge. There will also be prizes, free trials and hand-picked virtual cycling routes to explore.
‘The campaign will be used as a springboard for regular future events to create an empowered women community on the platform: providing events, dialogue, content and involvement from women cyclists from around the world such as Malena Nowotarska and Tereza Hurikova.’
ROUVY ambassador Malena Nowotarska said “I use ROUVY because it helps me train for upcoming events and it does it in a fun way that keeps me motivated. Especially when the weather is bad outside, it’s a real lifesaver. Women riders are unstoppable and I’m so happy ROUVY is taking this initiative.”
