British performance eyewear brand, SunGod, has announced its latest limited edition collection: INEOS Grenadiers Team Edition.
The latest release offers a first look at the glasses which will be on display at this year’s Giro d’Italia. The range will include the best-selling SunGod Vulcans, Velans, and Airas, with a unique twist from the Grenadiers elite riders.
Announcing a partnership with the UCI WorldTour team for the 2023 season, the new INEOS Grenadiers Team Edition collection is the first product collaboration between the two British brands. The eyewear collection features the vibrant ‘brigade’ red, safety orange and blue colours of the team kit, and will be the official eyewear of the team.
In addition to the standout colour design, each pair of glasses will feature SunGod’s signature 8KO lens technology – a 2mm nylon-based lens material in chrome, claiming weight saving and optical advantages. Each pair is finished with an INEOS Grenadiers lens engraving.
This limited edition design will be available across the core SunGod Pace Series – the Vulcans, Velans and Airas – and is now available online, ahead of the start of the Giro d’Italia on May 6th.
The eyewear company added.. ‘For those heading out to Italy and the Alps beyond, products will make it to their doorsteps in time, with SunGod’s UK next day delivery.’
Ali Watkiss, Co-Founder and CEO of SunGod, said “We’re incredibly proud to share the latest development of our relationship with the INEOS Grenadiers.
“To have the new range ready ahead of the 2023 Grand Tours is testament to the collaborative design process our teams have been through, and we’re looking forward to being part of the Grenadiers’ place in history.”
Rod Ellingworth, Deputy Team Principal of INEOS Grenadiers, said “We began working with SunGod because they produce glasses which are as performance-led and forward-thinking as the Grenadiers are.
“The team are looking forward to showcasing the team edition eyewear at the highest level of cycling, in this year’s Giro and for Grand Tours ahead.”
Available from £130, the INEOS Grenadiers Team Edition collection will be on show throughout the Giro, including Stage 13 which passes right past SunGod’s flagship Verbier store, SunGod Basecamp.
