The Running Industry Alliance (RIA) has announced GetPica as the Official Photography Platform Partner for The Running Conference 2023 presented by haku. The UK run industry conference takes place on December 10-12, 2023, at Holywell Park Conference Centre, Loughborough University.
Launched in 2018, GetPica is an AI powered engagement platform for the events industry which delivers photos in real-time to event participants.
The official photos uploaded on getpica.com are processed and categorised in personal galleries using a patented artificial intelligence system so that the attendees pictured can only access their own content, helping to ensure privacy.
The social media integrations on the getpica.com app and website also enable immediate image sharing online. Meanwhile, the personal hub on GetPica can be used to host photos from any GetPica-enabled event going forwards.
The RIA noted that… ‘All TRC23 attendees will have to do is scan the TRC23 dedicated QR code, create an account on getpica.com in less than 30 seconds and take a selfie before being able to access their personal photo gallery on their smartphone during The Running Conference 2023 presented by haku. Their photos will populate in the gallery throughout the conference, ready to be downloaded and shared.’
RIA Co-Leads Rebecca Richardson and Jonathan Midwood said “We are delighted to work with GetPica and to announce GetPica as the platform used at TRC23 to distribute personalised photos to attendees.
“It will be great to give everyone attending the opportunity to experience the GetPica technology first hand and to find out more about the platform, whilst having access to the gallery from the conference via their smartphones.”
GetPica co-founder and CEO Manolo Martini said “We are a big fan of RIA and are thrilled to work together towards delighting all TRC23 guests with the smoothest digital photo experience ever.
“From marathons to expos and product launches to conferences, we understand how important it is for organisations to connect digitally with their audience at the right time. That’s why we are looking forward to delegates receiving their digital memories from TRC23 via GetPica.”
RIA membership applications for 2023 close on November 15, 2023, and reopen on January 15, 2024. Anyone wanting to be at The Running Conference on December 10-12, 2023 should complete the membership enquiry form or contact membership[at]runningindustryalliance.com to apply to join.
The Running Conference 2023 features a mix of speakers, panels, workshops, round table discussions, activations, celebrations and industry networking.
The conference is the annual RIA members in-person meet up. It features content specifically curated for RIA members based on the sport and business of running. Conference content will focus on the areas of: The Market Place; Diversity, Equity, Inclusion and Belonging (DEIB); Health and Wellbeing; Sustainability; Research, Data and Insights; Future.
www.therunningconference.com
www.runningindustryalliance.com







