The 2023 World Athletics Road Running Championships (WRRC Riga 23), which will have its premiere in Riga, Latvia, on September 30th and October 1st, 2023, has started a collaboration with the SuperHalfs half-marathon series.
SuperHalfs is comprised of a number of leading half-marathon running events in Lisbon, Prague, Copenhagen, Cardiff and Valencia. The collaboration with World Athletics aims to reach out to runners globally and encourage them to take part in the the inaugural World Athletics Road Running Championships in Riga later this year.
The event organizer of WRRC Riga 23 is preparing to welcome thousands of recreational runners from at least 100 countries to the championships.
Sašo Belovski, Managing Director of SuperHalfs, said “Riga is incredibly fortunate not only to host the inaugural World Athletics Road Running Championships and mass races, but also to offer runners the opportunity to take part in three mass races over the championships weekend – half-marathon, 5km, and road mile.
“At SuperHalfs, we are all about encouraging runners to participate in beautiful running adventures, and the championships in Riga will undoubtedly be a truly unique and unmissable experience in 2023.”
The collaboration between WRRC Riga 23 and SuperHalfs will involve communications support through all of SuperHalfs’ and member races’ channels, recommending running at the world championships in Riga.
Aigars Nords, head of the local organizing committee of WRRC Riga 23, said “The biggest challenge for us as the organizers of the inaugural World Athletics Road Running Championships is to help recreational runners realize and get used to the idea that anybody can participate in a mass race at the world championships.
“We believe that our collaboration with SuperHalfs will help us get this message across Europe and the whole world, and persuade running enthusiasts to come and test themselves in Riga in 2023.
A special promotional code is available as part of the new WRRC Riga 23 partnership with SuperHalfs. Runners can enjoy a 20% discount off the cost of entry into races in Riga with the code RIGA23SUPERHALFS015. The offer is valid from February 1st until February 28th.
www.riga23.org
www.superhalfs.com
