Smart wearable brand Amazfit has added HYROX champions Meg Jacoby and Hunter McIntyre to its roster of international ambassador athletes.
This follows hot-on-the-heels of Amazfit being named the official wearable partner & timekeeper of HYROX, ‘the World Series of Fitness Racing’, reaching around 300,000 participants per season across Europe and North America.
Newly crowned world champion Meg Jacoby made history at the HYROX World Championship in Nice, France, by becoming the first woman to complete a HYROX race in under one hour.
Jacoby uses the Amazfit Cheetah Pro smartwatch for her training and event performance. Meanwhile, Hunter McIntyre, a three-time HYROX world champion and holder of multiple obstacle course racing titles, uses the Amazfit T-Rex series.
“These partnerships mark an exciting new chapter for Amazfit as we continue to expand our presence in the endurance sector and deliver performance advantages through our cutting-edge smart wearables,” said Wayne Huang, CEO of Zepp Health – developer of the Amazfit brand.
“We are thrilled to collaborate with Meg Jacoby, Hunter McIntyre, and other elite athletes around the world, enabling them to achieve new heights through real-time data insights and personalized training plans.”
As part of Team Amazfit, elite athlete ambassadors also work closely with Amazfit’s research and development team to drive product innovation and enhance functionality across the brand’s product range.
