Luxury Swedish watch brand Bravur has unveiled its Team Heritage series of watches – a collection inspired by the style and essence of the ‘golden days of cycling’, all hand-assembled in Båstad, Sweden.
According to Bravur, the Team Heritage series combines a sleek and modern design with a classic touch with the REN, PEU and MER models each representing an iconic cycling team from the 1950s to 1980s.
The model names draw inspiration from the distinctive three-letter code assigned to every team by the UCI (Union Cycliste Internationale), cycling’s international governing body.
Established in 2011 by Magnus Äppelryd and Johan Sahlin, Bravur emerged from the founders’ weekend encounters racing bicycles in the southern region of Sweden. Based in the small coastal town of Båstad, the brand crafts luxury timepieces with a Scandinavian design aesthetic.
The Team Heritage series joins a range of existing cycling-themed timepieces also available from the brand, including the La Corsa Rosa, La Grande Boucle and La Vuelta, all part of the Grand Tour Chronograph series.
Prices for the Team Heritage series start from US$1195, €1395 (incl 25% VAT) and £1095 GBP (incl 20% VAT).
