Swedish endurance sport brand, Craft, has opened a New York City pop-up store at 437 Broadway as part of its activations in the build-up to the TCS New York City Marathon on Sunday, November 3, 2024.
Craft is kicking off with the exclusive pre-launch of the SS25 Kype Pro… biled as ‘The fastest shoe to ever come from Sweden. Perhaps the world.’
There are 150 limited pairs of the SS25 Kype Pro available at the store. The shoe uses Craft’s Xx Foam, with a claimed high-energy return and lightness. Craft adds that the foam provides a responsive, smooth ride, enhancing speed and comfort whilst minimising energy use.
The Kype Pro ‘supershoe’ has been built for marathon and half marathon runners. Weighing in at around 198g, the shoe features a 40mm heel stack height, with 32mm on the forefoot, an 8mm drop.
