Muuvr, the app that motivates runners, cyclists and triathletes to be more active through rewards and community, has announced a significant investment.
A US$4.16 million post-seed funding round exceeded Muuvr’s original funding target and is further substantiated by the conversion of US$1.67 million in founder loans at the same valuation as the post-seed round – resulting in a total capital increase of US$5.84 million.
Founded in 2022 by a team of endurance sports enthusiasts, alongside sports and fintech investor Michael Hartweg, Muuvr launched in October 2023 with a number of high-profile partnerships. The company noted that the capital injection will fuel the next chapter of Muuvr’s growth strategy. This includes advancements in app development, marketing and acquisition campaigns, and the establishment of new partnerships.
The latest investment round is particularly noteworthy for its inclusion of ten-time IRONMAN and IRONMAN 70.3 World Champion Daniela Ryf and four-time IRONMAN Switzerland Champion Jan van Berkel.
“Exercise and health are so important – both to me as a lifelong athlete and to our society,” said Daniela Ryf. “Muuvr offers a mechanism to foster and reward physical activity and healthy behaviour, which is why I choose to engage with Muuvr as a sports person and now as an investor.”
Michael Hartweg, Co-Founder and CEO AT Muuvr, said “After our launch in October, this investment marks another major milestone for Muuvr and the world of endurance sports.
“It’s not just about financial backing; it’s a testament to the belief in our purpose to revolutionize how athletes engage with their sport.
“This funding is a catalyst, propelling us towards our dream of creating an unparalleled digital experience that celebrates and rewards the dedication and spirit of every athlete.”
