Swim tech brand FORM scooped a win in the ‘Mechanical, Engineered, and Wearable’ category of the 2024 Sports Technology Awards, held in London, UK, this month.
Last month, on April 2nd, FORM launched its second-generation swim goggles, Smart Swim 2. The second generation product offering features an integrated heart rate monitor, alongside SwimStraight, an in-goggle compass for open water directional guidance, as well as a library of guided workouts.
Founder and CEO at FORM, Dan Eisenhardt, said “It’s always fantastic to be recognised by leading awards programs once, so to be the recipient of the Best Wearable award for a second year running is truly a real honour.
“Like last year, we were up against stiff competition. I’m so proud of our team, products and the experiences we deliver, which is again demonstrated in our Smart Swim 2 goggles that we just launched.”
FORM Smart Swim Goggles are used by pro triathletes, including 3x World and Olympic Champion, Kristian Blummenfelt, Olympic bronze medallist, Hayden Wilde, 3x IRONMAN World Champion, Gustav Iden, and multiple IRONMAN and 70.3 distance champions, Lionel Sanders, Emma Pallant-Browne and Skye Moench.
“As technology continues to evolve at a rapid pace, it becomes increasingly intertwined with every aspect of the sports ecosystem,” said Rebecca Hopkins, CEO of The STA Group, owner of The Sports Technology Awards.
“The 2024 Awards recognize the visionaries harnessing the power of technology to drive positive change and elevate the sports experience for athletes, fans, sports leaders and stakeholders alike.”
