Sportverse Discover Clubs, Events, Races
Home All news New jerseys and partner brands for Tour de France Maillot Jaune range

New jerseys and partner brands for Tour de France Maillot Jaune range

Celebrating the Tour de France, the 2024 Maillot Jaune collection is made up of three new kits: Alpe d’Huez, Cime de la Bonette and Combo. Le Tour organiser, A.S.O., notes that… ‘Following on from previous collections, the common denominator is that they pay homage to the giants that have made the Tour de France legendary.’

Since its launch in spring 2022, A.S.O. adds that the ambition of the Maillot Jaune brand is to join forces with leading specialists in cycling equipment to offer a complete range of products to cycling fans.

Santini, a pioneer in this collaboration, paved the way and enabled the range to expand with a range of products. Since 2023, Elite has been part of the range with a water bottle in Maillot Jaune colours, as has Lazer, which offers a helmet in harmony with the existing collections.

This year, Prologo has got on board with Maillot Jaune by adding a bike saddle in the colours of each kit collection. Scicon is also producing bags and luggage accessories.

  • Alpe d’Huez: this apparel has been imagined and designed with reference to the 21 switchbacks that make up the Alpe d’Huez climb, which is engraved in the annals of the Tour de France’s history. Alpe d’Huez products are intended to be precious memories for cycling enthusiasts, aficionados of the success of cycling team La Vie Claire, or more recently fans of the victories achieved by Pierre Rolland or Thibaut Pinot.
  • Cime de la Bonette: the Cime de la Bonette, the standard-bearer for the Tour de France’s highest summits, rises to an altitude of 2802m. The kit design aims to symbolise the conquest of legendary summits.
  • Combo: inspired by the combined jersey formerly awarded to riders who excelled in several categories, this range is made up of the current colours of the Tour de France’s distinctive jerseys. The design of the collection reveals a portion of each jersey: the yellow jersey, the green jersey, the white jersey and the polka dot jersey.

Products from the Maillot Jaune range are available on the Tour de France’s official web site letour.fr, on licensees and partner websites, as well as in the Santini Shop at the Grand Départ and in Nice from July 11, 2024.

www.letour.fr