WISE, which specialises in apparel and accessories for trail and ultra runners, has conducted a funding round, raising €3 million for its international expansion.
WISE has reported growth of +250% in 2024, 95% of which is direct to consumer. In 2023, sales outside France represented only 6% of turnover, they now represent 17%.
In a release the company added that… ‘Foreign distributor orders are also taking off. From 0 in 2023, their number and importance continue to increase, and for example this week we recorded an order of €130k from a wholesale partner in Asia.
‘Beyond the financial, the latest capital increases are also and above all an opportunity to surround ourselves with key figures from the industry who help us navigate this rocket launched at full speed.
‘We are very fortunate to have brilliant personalities such as Franco Fogliato (former CEO of Salomon), Jonathan Vivian (former Head Of Sales France of HOKA), Rémi Duchemin (OC Sport), Emmanuel Guyot (Bayard, Naak, Digitik), Jean-Denis Cornillot (Actafinance), Stéphane Distinguin (Fabernovel, KissKissBankBank) and Jean-Pierre Paviet (former CEO of Crédit Agricole des Savoie) sitting on our strategic committee.’
